Bait and switch

Bait and switch is a deceptive marketing tactic advertising low prices to lure customers, but promoting higher-priced goods instead.
Bait and Switch

Bait and switch, a form of fraud, is illegal in many jurisdictions. It preys on the vulnerability of consumers, enticing them with advertisements or promotions featuring a desirable product or service at a meager price. However, when these hopeful customers arrive to make the purchase, they are informed that the advertised item is unavailable or has certain limitations not disclosed in the advertisement.

The company’s representatives then employ manipulative tactics, attempting to steer the customers towards purchasing a more expensive alternative. They often resort to high-pressure sales tactics or claim that the advertised item was a mistake or has already sold out. This deceptive practice capitalizes on the customers’ initial interest and investment of time and effort to get them to the store or website.

Bait-and-switch tactics are considered unfair and deceptive because they misrepresent the true nature of the offer and manipulate customers into making purchases they may not have intended or desired. However, consumer protection laws stand as a shield, often prohibiting bait-and-switch practices and providing remedies for affected consumers, such as the right to file complaints or seek compensation.

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